Ognjen Regoje bio photo

MY NAME IS
Ognjen Regoje
BUT YOU CAN CALL ME OGGY


I make things that run on the web (mostly).
More /ABOUT me.

me@ognjen.io Twitter LinkedIn Instagram Github

Kocok Live link

Fashion discovery

In numbers

Catalog Monthlies Pages/Session Avg. Session
2M+ ~5k ~4 3 mins

Scale

A project still in infancy but it already lists more than 2M products.

Stack

Rails on Vue with interact.js

Development

In progress, part-time

Image for Kocok on ognjen.io

/RECENT POSTS

May 15, 2021

Collecting user feedback using only your analytics

In the early stages, or for a side project, it’s not worth building an entire system in order to track user feedback.Instead, it can be done quite well by capturing the feedback... (173)

May 15, 2021

A/B testing without a backend using only JavaScript and your analytics

I was talking to a friend who runs a blog with a shop and we were discussing how he could improve some conversions.I suggested that he A/B test some elements. He was convinced t... (437)


Further details

Engagement

Engagement is looking really promising with 95% of users that land on page swipe at least once and 50% swipe more than 3 times. Average session duration is also an impressive three minutes.

Marketing

The project is just in it’s infancy and focus now is on providing it with suitable marketing for growth.

Monetization

It’s profitable (because it takes less about $5 to run) and generates revenue through affiliate links.

Challenges

The biggest challenge is marketing at the moment.

From a technical perspective. standardization of the categories is extremely difficult. Originally several retailers were supported but that resulted in a very fragmented catalog. I implemented a mapping mechanism for categories between different retailers however it ended up being very time consuming. I abandoned that approach in order to have a more automated platform. The end result meant that I had to abandon other retailers and only Zalora products are shown at the moment.

Shuffle

The name means shuffle in Indonesian and Malay a nod to the fact that cards are being swiped.