nit: Don't forget to exclude bot traffic from Google Analytics
Google Analytics doesn’t exclude bot (spider) traffic by default. So the first thing I change when setting up a new analytics property (or view to be more specific) is to exclude bot traffic.
It’s accessible from Admin > View > View Settings near the bottom.
Another useful settings is “Exclude URL Query Parameters” where I add
And while you’re here you can take a look at Admin > Property > Tracking Info > Referral Exclusion List where you can add spam referral domains.
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